Privacy and Cookie Policy
Last updated: 24 October 2026
Who we are
This policy explains how The Pilates Programme uses personal information when you visit thepilatesprogramme.co.uk, enquire about our courses, book a call or train with us.
The Pilates Programme is run by The Pilates Programme Ltd, a company registered in England and Wales (company number 12515211). Our registered office is 23 Central Way, George Street, Altrincham WA14 1RF. We are the controller of your personal data. We have applied to register with the Information Commissioner's Office (application reference C2068042) and will add our registration number here once it is issued.
If you have any questions about this policy or your data, email info@thepilatesprogramme.co.uk.
What we collect
| Where it comes from | What we collect |
|---|---|
| Contact form | Your name, email address, subject and message |
| Booking a call (Cal.com) | Your name, email address, the time you choose and anything you add to the booking |
| Booking and paying for a course (Arketa) | Your name, email address, phone number, booking history and payment details (card details are handled by our payment providers, not stored by us) |
| Live chat (Arketa) | Your name, email address and the messages you send |
| During your training (including our app) | Attendance, exam results, practice hours you log and correspondence with our team, plus any health or injury information you choose to share with your trainer |
| Elevating Others applications | Your name, email or phone, town or city, date of birth, income and benefits information, employment status, your answers about your background, experience and plans, and, if you choose to tell us, barriers you've faced, which can include ethnicity, sexual orientation or gender identity, disability or health, and caring responsibilities |
| Your visits to our website | Pages viewed, device and browser type, approximate location from your IP address, and how you arrived, collected through cookies (see Cookies below) |
| Emails from us | Whether you open our emails and click links |
Sensitive information
Some information is given extra protection by law, including health, ethnicity, sexual orientation and gender identity. We only collect it in two situations, and only if you choose to share it:
- Elevating Others applications. Telling us about barriers you've faced is optional. We use it only to assess your application fairly, and only the people deciding on places see it.
- Injuries or health conditions during training. We use it only so your trainer can adapt your training safely.
In both cases we rely on your explicit consent, which you give by choosing to send it. You can withdraw that consent at any time by emailing us, and we'll delete it.
How we use it
UK data protection law says we need a lawful reason for each use. Ours are below.
| What we do | Why we're allowed to |
|---|---|
| Answer your enquiry or hold the call you booked | Legitimate interests: you asked us to get in touch |
| Take your booking and payment, run your course and exams, and issue your certification | Contract: we need it to deliver what you've paid for |
| Keep financial records | Legal obligation: tax and accounting rules |
| Adapt training around an injury you tell us about | Your explicit consent, which you can withdraw at any time |
| Send course news and offers by email | Consent, or for past students our legitimate interests in telling you about similar courses. Every email has an unsubscribe link |
| Measure how the website is used and improve it | Consent, given through our cookie banner |
| Show our adverts to people who have visited our site, and measure whether ads work | Consent, given through our cookie banner |
| Assess Elevating Others applications and choose who receives a funded place | Legitimate interests in running the scheme fairly, and your explicit consent for any sensitive information you choose to share |
We do not sell your personal data, and we do not make decisions about you by automated means alone.
Who we share it with
We use trusted service providers to run the business. They only use your data to provide their service to us.
| Provider | What they do for us |
|---|---|
| Squarespace | Hosts our website and receives contact form messages |
| Arketa | Bookings, student accounts, payments, emails and live chat |
| Stripe | Processes card payments |
| Klarna | Interest-free instalments, if you choose to pay that way |
| Cal.com | Call booking |
| Google (Analytics and Tag Manager) | Website analytics |
| Google (Gmail) | Hosts our email |
| Meta (Facebook and Instagram) | Advertising and measuring our ads |
| Adobe Fonts | Loads the fonts on our website |
| Anderson Griffin | Our accountants |
We may also share information with our accreditation bodies where needed to confirm your certification, or where the law requires it.
International transfers
Some of these providers, including Squarespace, Google, Meta, Arketa and Stripe, are based in or store data in the United States. Where your data leaves the UK, we rely on the protections UK law allows, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum built into each provider's terms.
How long we keep it
We keep your data only as long as we need it.
| Data | How long |
|---|---|
| Enquiries and call bookings that don't lead to a booking | 2 years from last contact |
| Student, booking and certification records | Kept indefinitely, for insurance purposes |
| Financial records | 6 years, as required for tax |
| Health or injury information | Kept with your student record in our booking system (Arketa) |
| Email marketing list | Until you unsubscribe |
| Analytics data | 14 months |
| Unsuccessful Elevating Others applications | 6 months after places are decided, then deleted |
Cookies
Cookies are small files saved on your device. When you first visit, our banner lets you accept all, decline all or choose. You can change your choice any time using "Cookie Preferences" at the bottom of every page.
| Cookie | Set by | Purpose | Type |
|---|---|---|---|
| crumb, ss_* | Squarespace | Security and keeping the site working | Essential |
| _ga, _ga_PYE9WJFXVK | Google Analytics | Counts visits and shows how the site is used | Analytics |
| _fbp | Meta | Measures our ads and shows them to people who have visited our site | Marketing |
| Arketa chat | Arketa | Remembers your live chat conversation | Functional |
Essential cookies don't need your consent. All others are only meant to be set if you accept them. You can also block or delete cookies in your browser settings.
Your rights
You have the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct anything that's wrong
- ask us to delete your data, or to stop or limit how we use it
- object to us using your data for our legitimate interests or for marketing
- withdraw your consent at any time, where we rely on it
- ask for your data in a format you can take to another provider
To use any of these rights, email info@thepilatesprogramme.co.uk. We'll reply within one month.
If you're unhappy with how we've handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We'll update this page if the way we use your data changes, and change the date at the top when we do.